Strategies for Pricing Your Online Training Right

Strategies for Pricing Your Online Training Right

Are you having trouble pricing your online training? Do you go to bed at night thinking about a prize and the next morning you're not sure? Does that remind you of something ?

Welcome to the club!

In fact, it's a topic that all infopreneurs and online trainers stumble over at some point and which may even cause you to put off launching your product – perhaps indefinitely.

These pricing strategies will help you:

1. HOW MUCH DO YOU WANT TO EARN?

Here's the simplest idea: how much money do you want to make on your sales of online training and infoproducts? 

Take into consideration:

  • Your time investment: How many hours did you spend planning and creating your training?
  • Your monetary investment: Did you pay writers, publishers, developers or others to create your training?
  • Cost of sales: What percentage of each sale will be used to pay your payment system, your affiliates and your stakeholders and other partners?
  • Forecast revenue: How many units can you reasonably expect to sell?

With all of this in mind, it's easier to calculate the cost of your online training.

2. WHAT IS THE RETURN ON INVESTMENT FOR YOUR CLIENT?

Beyond the amount you expect to earn from your training sales, it is important to consider how much your buyer can earn through their access to this training.

For example, if your students regularly increase their income by €2,000 per month thanks to your training, it is more than reasonable to ask for €4,000 or more for your training (even if it means launching a first version of your training at 50% of the price if you need to specify and validate your customers' returns). After all, those who follow your advice will recoup their investment many times over.

3. HOW ENGAGED ARE YOUR BUYERS?

Or, more precisely, how engaged do you want them to be? Generally, the higher the price, the more invested the buyer will be and will be able to:

  • Follow the training course to the end
  • Apply the advice and take the actions requested in your training

This means they are also more likely to deliver on the results you promise them, resulting in a greater return on their investment.

And that's where it becomes magical. This process is virtuous: the more you are able to prove the results of your students, the more you can increase the price of your training... and the more you encourage commitment from your buyers!

4. HOW EXCLUSIVE IS THE CONTENT?

You may think that there is nothing you can teach that hasn't been done before - you are afraid of déjà vu, of not reinventing anything.

Let me tell you something: you are wrong! There are many things that can make your training stand out from the crowd. You can:

  • Present content in an unexpected way
  • Use “wrapping”, a completely unique visual presentation method for your modules, tables and other graphics.
  • Include working documents, checklists, an approach and step-by-step guides that are lacking today in your industry.

Finally, deciding on a price for your training is also less logical thinking: you can also simply follow your intuition and test your price “live”.

After all, you know your audience – and your content – ​​better than anyone. Don't think about it too much, and especially don't use your difficulty in setting a price as an excuse not to get started.