Strategies for setting the right price for your online training course

Strategies for setting the right price for your online training course

Are you having trouble pricing your online training? Do you go to bed at night thinking about a price and the next morning you're not so sure? Does that ring a bell?

Welcome to the club!

In fact, it's a topic that all infopreneurs and online trainers struggle with at some point and can even cause you to postpone launching your product – perhaps indefinitely.

These pricing strategies will help you:

1. HOW MUCH DO YOU WANT TO WIN?

Here's the simplest idea: how much money do you want to make on your sales of online training and infoproducts? 

Consider:

  • Your time investment: How many hours did you spend planning and creating your training?
  • Your monetary investment: Did you pay writers, publishers, developers or others to create your training?
  • Cost of sales: What percentage of each sale will be used to pay your payment system, your affiliates and your stakeholders and other partners?
  • Forecast revenue: How many units can you reasonably expect to sell?

With all this in mind, it's easier to calculate the cost of your online training.

2. WHAT IS THE RETURN ON INVESTMENT FOR YOUR CUSTOMER?

Beyond how much money you expect to make from your training sales, it's important to consider how much your buyer can make from accessing that training.

For example, if your students are consistently increasing their income by €2,000 per month thanks to your training, it is more than reasonable to ask for €4,000 or more for your training (even if it means launching a first version of your training at 50% of the price if you need to specify and validate the feedback from your customers). After all, those who apply your advice will recover their investment several times over.

3. HOW ENGAGED ARE YOUR BUYERS?

Or, more specifically, how committed do you want them to be? As a general rule, the higher the price, the more invested the buyer will be and will be able to:

  • Follow the training course to the end
  • Apply the advice and take the actions requested in your training

This means they are also more likely to achieve the results you promise them, resulting in a better return on their investment.

And that's where it becomes magical. This process is virtuous: the more you are able to prove the results of your students, the more you can increase the price of your training... and the more you encourage commitment from your buyers!

4. HOW EXCLUSIVE IS THE CONTENT?

You may think there's nothing you can teach that hasn't been done before – you're afraid of déjà vu, of not reinventing anything.

Let me tell you something: you are wrong! There are many things that can make your training stand out from the crowd. You can:

  • Present content in an unexpected way
  • Use a “wrapper,” a completely unique visual presentation mode for your modules, tables, and other graphics.
  • Include working documents, checklists, an approach and step-by-step guides that are lacking today in your industry.

Finally, deciding on a price for your training is also less logical thinking: you can also simply follow your intuition and test your price “live”.

After all, you know your audience – and your content – ​​better than anyone. Don't think about it too much, and especially don't use your difficulty in setting a price as an excuse not to get started.